Designing Comprehensive Sustainable Tourism Guide for USAID

The Client

United States Agency for International Development (USAID) is the world’s leading independent development agency of the United States federal government and a catalytic international actor driving development outcomes. In 2016, USAID committed to collaborate with the Government of Indonesia to protect significant marine ecosystems, improve marine spatial planning, strengthen small-scale fisheries management, and reinforce maritime law enforcement. 

Through the Sustainable Ecosystem Advanced (SEA) project, they partnered up with the Indonesian Ministry of Marine Affairs and Fisheries (MMAF) to initiate sustainable fisheries marine resources to conserve biological diversity, particularly in East Indonesia.

The Ask

In the effort to implement their missions, USAID-SEA Project needs to develop a comprehensive guide book towards sustainable marine tourism for East Indonesia. They wanted the guide to be reader-friendly, targeting tourism practitioners and local government officials in East Indonesia. 

The Work 

For Good was entrusted to design the overall layout of the guide book, complete with contextualized infographic and illustrations to help visualize the pillars, values and examples of sustainable tourism.