Developing the brand identity of Thyme & Caramel.

The Client Thyme & Caramel is a gluten-free and hand-crafted vegan buttercream cakery started in 2016 by Arielle, then a 14 year old girl who is passionate for food, art and sustainability. She wants to bring a new perspective to cakes as a guilt-free pleasure by using only real, plant-based ingredients. Arielle believes, by practicing […]